Beaunica is a fashion marketplace that connects independent ethical brands with consumers who are always chasing high-end unique products from fashion accessories to home décor.
They exclusively pick one-of-a-kind pieces with world class quality & craftsmanship and a focus on sustainability. Their mission is to provide shoppers a captivating experience through unique contents in an aesthetically pleasing website and inspirations. As we developed the branding, our goal was to establish a framework that could help Beaunica redefine their positioning in the marketplace e-commerce world. As an emerging brand in a highly competitive category, our differentiation strategy was to focus on an immersive and inspiring customer experience through meaningful aesthetics.