Primary Deep Cleansing - Brand Identity

The packaging design conveyed a sense of naturalness by emphasizing and complementing the main product's feature ingredient, an orange. As well as creating a visual and valuable package for sustainability.

PRIMARY – logo & package design

The name “PRIMARY” refers to the brand’s origin as a natural source. The rice shape is used as a symbol to create a memorable visual that presents clean and simple.


Packaging Concept

The product is a deep cleansing gel wash with a rich formula of 98% naturally derived ingredients and a featured sweet orange refreshment scent.

Refund Reason