The packaging design conveyed a sense of naturalness by emphasizing and complementing the main product's feature ingredient, an orange. As well as creating a visual and valuable package for sustainability.
PRIMARY – logo & package design
The name “PRIMARY” refers to the brand’s origin as a natural source. The rice shape is used as a symbol to create a memorable visual that presents clean and simple.
The product is a deep cleansing gel wash with a rich formula of 98% naturally derived ingredients and a featured sweet orange refreshment scent.